Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.
Glenda BaileyI worked in fashion forecasting and I think that helps in being an editor because I love to know what's next, and I like to predict. I like to predict the trends going into the shows and normally I've organized all of our stories before we go. Fashion is my second language.
Glenda BaileyWhen you put an image on the newsstand, you have literally two seconds to get somebody's attention. Often, with many of the subscriber covers, they're far away and the thing that catches your attention more than anything on the newsstand is eye contact.Because you've got a smaller image, and sometimes a darker image, often it doesn't stand out, as much as a traditional newsstand cover, which is why we continue to do right for newsstand.
Glenda BaileyAs I look back at the last 15 years, one of the things that I'm most proud of is creating the cover. When I first did it, the first couple of years, people really criticized it and didn't think it would work at all. Now, you see it everywhere.
Glenda BaileyI think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.
Glenda BaileyYou have to deal with fast reaction of the news and putting it out in a very fast format, but that doesn't mean it can only mean that. I'm personally really looking forward to the opportunity of mini-movies, and taking that idea of moving fashion into different areas, and really bringing it to life.
Glenda Bailey