Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.
Gordon RamsayIt's quite weird knocking that out of them and telling them to forget cooking for chefs; forget what chefs say about your food.
Gordon Ramsay