Focus on your customers and make that restaurant synonymous to where you are in terms of area.
Gordon RamsayIt's learning your craft and understanding what it takes to survive in this industry. On the back of exposure from TV to books to Rachel Ray to Martha Stewart, the customer's integrity is far greater than every before. As a nation, just like the U.K., we don't complain enough. The more we complain in this country the better our restaurants will be.
Gordon RamsayGiven that level of responsibility with your 25-year old or 35-year-old chef, it's just quite nice to see how they handled that exposure. Not every chef deals with it properly; they get slightly excited, a little bit overconfident and then they miss out on the most important part.
Gordon RamsayCooking today is far greater than it ever was, and more importantly, a chef's role today has changed dramatically over the last decade.
Gordon Ramsay