That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something essentially inaccessible to us. When in fact there is an ancient discipline called anthropology that's pretty good at thinking about it.

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.

That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something essentially inaccessible to us. When in fact there is an ancient discipline called anthropology that's pretty good at thinking about it.

The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you a mission. Oh, and an arrogance. But being Canadian helps with that.

Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.

The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested. I wish us the best of luck!