Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.

You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should feel so collaborative that it should feel like the end result belongs to everyone. Your best moment as a consultant is when your client plays your idea back to you as their idea. Your job: to nod sagely and say, "that's an excellent idea.".

The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested. I wish us the best of luck!

Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.

The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you a mission. Oh, and an arrogance. But being Canadian helps with that.

Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.