The 'medium' is unaware of its attractiveness, that's all. Everyone loves comics. I've proven this to my own satisfaction by handing them out to acountants, insurance brokers, hairdressers, mothers of children, black belts, pop stars, taxi drivers, painters, lesbians, doctors etc. etc. The X-Files, Buffy, the Matrix, X-Men - mainstream culture is not what it once was when science fiction and comics fans huddled in cellars like Gnostic Christians dodging the Romans. We should come up into the light soon before we suffocate.
Grant MorrisonIt's always interesting to see what the real enthusiasts think, but they're rarely representative of the tastes of the wider audience, so I tend to write for myself, for an imagined smart 14-year-old, and for a couple of friends who are still big comics fans.
Grant MorrisonActually, it's as if [Superman is] more real than we are. We writers come and go, generations of artists leave their interpretations, and yet something persists, something that is always Superman.
Grant Morrison