Taste is a phenomenon. Most of taste is unconscious - it comes from your upbringing, from your family, from your society, your gender, your race; it's a melange of all those things.
Grayson PerryThe basic premise of taste, as Stephen Bayley, the cultural critic, said, is that taste is that which does not alienate your peers. Most people want to fit in with their tribe in some way or another, so they give off signals, whether it's with their clothes, their behavior, their car, their whatever, and gain status. Every tribe has a hierarchy, and that's what taste is: it's an unconscious display of who you are, and where you want to be.
Grayson Perry