A lot of people who work in computers think that the world is like them.

I always say to people if you want to see what Britain looks like, watch Gogglebox. It's brilliant and funny and warm and clever.

The basic premise of taste, as Stephen Bayley, the cultural critic, said, is that taste is that which does not alienate your peers. Most people want to fit in with their tribe in some way or another, so they give off signals, whether it's with their clothes, their behavior, their car, their whatever, and gain status. Every tribe has a hierarchy, and that's what taste is: it's an unconscious display of who you are, and where you want to be.

A lot of people who work in computers think that the world is like them.

Contemporary art often plays to the part of us that is very uncomfortable with not being sure, that cannot maintain a state of 'don't know'. The over-prioritising of meaning gets in the way of just experiencing the art in a more sensual way. Judging quality purely from an intuitive emotional response needs more confidence and experience than just working it out like a crossword clue.

If you're in the culture business, you're not so locked in to your class, or you can have fun with it.

If you want to be successful in the art world you've got to look to the art world; you don't make it for the bloke next door and then hope the art world is going to look at it. That's one of the big mistakes people make.