Taste is a phenomenon. Most of taste is unconscious - it comes from your upbringing, from your family, from your society, your gender, your race; it's a melange of all those things.

If you want to be successful in the art world you've got to look to the art world; you don't make it for the bloke next door and then hope the art world is going to look at it. That's one of the big mistakes people make.

A lot of people who work in computers think that the world is like them.

I think when we talk of craft we talk of a certain set of processes, whether that be clay of glass if jewelry or textiles, and we look back through history instantly.

The basic premise of taste, as Stephen Bayley, the cultural critic, said, is that taste is that which does not alienate your peers. Most people want to fit in with their tribe in some way or another, so they give off signals, whether it's with their clothes, their behavior, their car, their whatever, and gain status. Every tribe has a hierarchy, and that's what taste is: it's an unconscious display of who you are, and where you want to be.

Beauty and seriousness are perhaps the most shocking tactics left to artists these days.

If you're in the culture business, you're not so locked in to your class, or you can have fun with it.