If I didn’t already own this, how much would I spend to buy it?

We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice—a choice is an action. It is not just something we have but something we do.

I'd rather be honest and lose than be dishonest and win

Play stimulates the parts of the brain involved in both careful, logical reasoning and carefree, unbound exploration.

The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the non-essentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

Remember that if you don’t prioritize your life someone else will.

Take a deep breath. Get present in the moment and ask yourself what is important this very second.