The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the non-essentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.
Greg McKeownWe often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choiceโa choice is an action. It is not just something we have but something we do.
Greg McKeownOne of the best ways to seed an opportunity is to allow someone to discover the opportunity for him- or herself.
Greg McKeown