Done right, a strategic intent is really one decision that makes 1,000 decisions.

We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice—a choice is an action. It is not just something we have but something we do.

The word priority was singular for 500 years—what does priorities mean—'many many first things.'

Done right, a strategic intent is really one decision that makes 1,000 decisions.

The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be able to have multiple “first” things.

I'd rather be honest and lose than be dishonest and win

If I didn’t already own this, how much would I spend to buy it?