I think we are in a non-essentialist bubble—everything seems important—so of course nothing is.

The ability to choose cannot be taken away or even given away-it can only be forgotten.

One of the best ways to seed an opportunity is to allow someone to discover the opportunity for him- or herself.

Remember that if you don’t prioritize your life someone else will.

The word priority was singular for 500 years—what does priorities mean—'many many first things.'

Essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.

Done right, a strategic intent is really one decision that makes 1,000 decisions.