I wanted to grow in terms of making pictures, not adapting to new software and technology. But that's the game now.
Gregory HeislerPeople aren't hiring just a picture, they're hiring someone they can work with. That plays a big role .
Gregory HeislerMagazines don't have enough confidence to have their own style, so they use a borrowed style. That is shocking to me, but your perception is very accurate. It's a way to be more commercially viable, but to me, that's not having a style, that's having a schtick.
Gregory HeislerI never do pictures that I've done before - but I really try not to. Whenever I get an assignment I try to think how to shoot this person for this story in this magazine at this point in time.
Gregory HeislerThe work is primarily subject-driven. All decisions flow from there. The photographs are all made in response to a unique subject, in particular context, at a specific moment in time. The thoughtful preparedness that defines my working method actually facilitates spontaneity and allows me to embrace surprise. I always have a game plan but view it as merely the jumping off point.
Gregory Heisler