There are a lot of decisions to make, creatively. Now, with digital, you can really be the author of your own work. From the beginning to the end of the process, you control everything.
Gregory HeislerPeople aren't hiring just a picture, they're hiring someone they can work with. That plays a big role .
Gregory HeislerI wanted to grow in terms of making pictures, not adapting to new software and technology. But that's the game now.
Gregory HeislerNormally I do all my own post work. It's not that I do it better than anyone else, I just do it my way. I make decisions. People who print at labs are probably far better printers, but they won't make my decisions mid-process. I don't want to be out of the loop. I want to be a photographer and do all of it.
Gregory HeislerI hate to say it because I think people are risk averse these days more than ever. Before they even pick up the phone, they know what the picture's going to be. So there's a certain comfort in that, a certain security that they can lay out the cover of the magazine and kind of know what it's going to be.
Gregory Heisler