If you focus too much on development of the visual angle, it could be a detriment to what you're doing musically.
I listen to a lot of medieval music.
I don't want to have to compromise my morals in order to make a living.
I find it really hard to throw myself into something artistically where I'm making up a whole character and finding something for that character to do.
I like going crazy. And not just for art - I like extremes in general.
There aren't many other labels who I can say are that successful, and can give me as much as 4AD gives me, and still have such a great roster.