It's easy to keep score at a football game because it's just how many times you get the ball over the goal. But, when you ask an audience to tell us how many times the invisible ball got over the invisible goal, and they go, "Well, it was 46," they're just making it up. So, if you're listening to that, as though you're actually listening to the score of a football game, you're misleading yourself.
Gus Van SantWith 'Good Will Hunting,' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience, you can really blow test screenings by conducting them in the wrong way.
Gus Van Sant