A crowd is not merely impulsive and mobile. Like a savage, it is not prepared to admit that anything can come between its desire and the realisation of its desire.
Gustave Le BonAre the worst enemies of society those who attack it or those who do not even give themselves the trouble of defending it?
Gustave Le BonThe images evoked by words being independent of their sense, they vary from age to age and from people to people, the formulas remaining identical. Certain transitory images are attached to certain words: the word is merely as it were the button of an electric bell that calls them up.
Gustave Le Bon