All the civilizations we know have been created and directed by small intellectual aristocracies, never by people in the mass. The power of crowds is only to destroy.
Gustave Le BonThe real cause of the great upheavals which precede changes of civilisations, such as the fall of the Roman Empire and the rise of the Arabian Empire, is a profound modification in the ideas of the peoples .... The memorable events of history are the visible effects of the invisible changes of human thought .... The present epoch is one of these critical moments in which the thought of mankind is undergoing a process of transformation.
Gustave Le BonWe see, then, that the disappearance of the conscious personality, the predominance of the unconscious personality, the turning by means of suggestion and contagion of feelings and ideas in an identical direction, the tendency to immediately transform the suggested ideas into acts; these, we see, are the principal characteristics of the individual forming part of a crowd. He is no longer himself, but has become an automaton who has ceased to be guided by his will.
Gustave Le BonAre the worst enemies of society those who attack it or those who do not even give themselves the trouble of defending it?
Gustave Le BonAt the bidding of a Peter the Hermit millions of men hurled themselves against the East; the words of an hallucinated enthusiast such as Mahomet created a force capable of triumphing over the Graeco-Roman world; an obscure monk like Luther bathed Europe in blood. The voice of a Galileo or a Newton will never have the least echo among the masses. The inventors of genius hasten the march of civilization. The fanatics and the hallucinated create history.
Gustave Le BonCrowds are influenced mainly by images produced by the judicious employment of words and formulas
Gustave Le BonCrowds are somewhat like the sphinx of ancient fable: It is necessary to arrive at a solution of the problems offered by their psychology or to resign ourselves to being devoured by them.
Gustave Le BonThe masses have never thirsted after truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.
Gustave Le BonThe influence of the leaders is due in very small measure to the arguments they employ, but in a large degree to their prestige. The best proof of this is that, should they by any circumstance lose their prestige, their influence disappears.
Gustave Le BonA crowd thinks in images, and the image itself calls up a series of other images, having no logical connection with the first...A crowd scarcely distinguishes between the subjective and the objective. It accepts as real the images invoked in its mind, though they most often have only a very distant relation with the observed facts....Crowds being only capable of thinking in images are only to be impressed by images.
Gustave Le BonA crowd is not merely impulsive and mobile. Like a savage, it is not prepared to admit that anything can come between its desire and the realisation of its desire.
Gustave Le BonThe precise moment at which a great belief is doomed is easily recognisable; it is the moment when its value begins to be called in question.
Gustave Le BonOne of the most constant characteristics of beliefs is their intolerance. The stronger the belief, the greater its intolerance. Men dominated by a certitude cannot tolerate those who do not accept it.
Gustave Le BonThe images evoked by words being independent of their sense, they vary from age to age and from people to people, the formulas remaining identical. Certain transitory images are attached to certain words: the word is merely as it were the button of an electric bell that calls them up.
Gustave Le Bon