The influence of the leaders is due in very small measure to the arguments they employ, but in a large degree to their prestige. The best proof of this is that, should they by any circumstance lose their prestige, their influence disappears.

A crowd is not merely impulsive and mobile. Like a savage, it is not prepared to admit that anything can come between its desire and the realisation of its desire.

At the bidding of a Peter the Hermit millions of men hurled themselves against the East; the words of an hallucinated enthusiast such as Mahomet created a force capable of triumphing over the Graeco-Roman world; an obscure monk like Luther bathed Europe in blood. The voice of a Galileo or a Newton will never have the least echo among the masses. The inventors of genius hasten the march of civilization. The fanatics and the hallucinated create history.

The role of the scholar is to destroy chimeras, that of the statesman is to make use of them.

Crowds are influenced mainly by images produced by the judicious employment of words and formulas

Science has promised us truth...It has never promised us either peace or happiness.

The masses have never thirsted after truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.