Crowds are influenced mainly by images produced by the judicious employment of words and formulas

A crowd is not merely impulsive and mobile. Like a savage, it is not prepared to admit that anything can come between its desire and the realisation of its desire.

The art of those who govern consists above all in the science of employing words.

Crowds are influenced mainly by images produced by the judicious employment of words and formulas

The role of the scholar is to destroy chimeras, that of the statesman is to make use of them.

Are the worst enemies of society those who attack it or those who do not even give themselves the trouble of defending it?

In crowds it is stupidity and not mother wit that is accumulated.