The more he identifies with the dominant images of need, the less he understands his own life and his own desires. The spectacleโs estrangement from the acting subject is expressed by the fact that the individualโs gestures are no longer his own; they are the gestures of someone else who represents them to him.
Guy DebordNone of the activity stolen by work can be regained by submitting to what work has produced. - The Society of The Spectacle
Guy DebordThe loss of quality that is so evident at every level of spectacular language, from the objects it glorifies to the behavior it regulates, stems from the basic nature of a production system that shuns reality. The commodity form reduces everything to quantitative equivalence. The quantitative is what it develops, and it can develop only within the quantitative.
Guy Debord