Behind the masks of total choice, different forms of the same alienation confront each other.

What appears is good; what is good appears.

Where the real world changes into simple images, the simple images become real beings and effective motivations of hypnotic behavior.

Boredom is always counter-revolutionary. Always.

The spectacle is capital accumulated to the point where it becomes image.

What is false creates taste, and reinforces itself by knowingly eliminating any possible reference to the authentic. And what is genuine is reconstructed as quickly as possible, to resemble the false.

... just as early industrial capitalism moved the focus of existence from being to having, post-industrial culture has moved that focus from having to appearing.