Where the real world changes into simple images, the simple images become real beings and effective motivations of hypnotic behavior.

I have written much less than most people who write; I have drunk much more than most people who drink.

What appears is good; what is good appears.

Behind the masks of total choice, different forms of the same alienation confront each other.

No longer is science asked to understand the world, or to improve any part of it. It is asked instead to immediately justify everything that happens... spectacular domination has cut down the vast tree of scientific knowledge in order to make itself a truncheon.

He will essentially follow the language of the spectacle, for it is the only one he is familiar with.

... just as early industrial capitalism moved the focus of existence from being to having, post-industrial culture has moved that focus from having to appearing.