"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms.

At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.

An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.

If you just enchanted one person per day, you would make a big dent in the universe.

One must understand what people are thinking, feeling and believing in order to enchant them.

I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.

The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.