The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

Social media allows me to pick my times for social interaction.

The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck.

Companies should always want to delight their customers.

Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.

Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.