The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.

Sales fixes everything.

When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.

Inoculate yourself from dangerous bozos.

What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.