Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy KawasakiDo you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy KawasakiThe best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
Guy Kawasaki