I don't play golf or all those things people normally do for business. I do parties. That's where I bring people in, showcase ideas and, in the end, do deals.

Business is difficult. But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.

Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves.

We didn't reinvent the circus. We repackaged it in a much more modern way.

Life is full of adventure. Theres no such thing as a clear pathway.

We had every problems starting a big top could have. The tent fell down on the first day. We had problems getting people into the shows. It was only with the courage and arrogance of youth that we survived.

I believe there are so many other disciplines and themes that we still haven't explored yet. It's infinite what we can apply our creativity to.