No one in this world, so far as I know--and I have searched the records for years, and employed agents to help me--has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has any one ever lost public office thereby. The mistake that is made always runs the other way. Because the plain people are able to speak and understand, and even, in many cases, to read and write, it is assumed that they have ideas in their heads, and an appetite for more. This assumption is folly. They dislike ideas, for ideas make them uncomfortable.
H. L. MenckenThe physical business of writing is unpleasant to me, but the psychic satisfaction of discharging bad ideas in worse English makes me forget it.
H. L. MenckenThe fact is that liberty, in any true sense, is a concept that lies quite beyond the reach of the inferior man's mind. And no wonder, for genuine liberty demands of its votaries a quality he lacks completely, and that is courage. The man who loves it must be willing to fight for it; blood, said Jefferson, is its natural manure. Liberty means self-reliance, it means resolution, it means the capacity for doing without . . . the average man doesn't want to be free. He wants to be safe.
H. L. Mencken