You have to have a very strong cash flow for a film to really stay in theaters. You have to have the advertising capacity to sustain and follow the kind of press coverage.
Haile GerimaYou have to be willing to put everything you've got towards the project. That to me is very important. And it may not be part of the fad, being the clichรฉd kind of film that's going to be successful.
Haile GerimaTo me, entertainment is really the new plantation. It's the new sugar, the new cotton, that black people work for somebody else to be richer than them.
Haile GerimaFor me, I think [art] exists in a cave. I am in a cave. I have my own editing place, but I'm not powerful enough to amass the resources to keep doing movies every two or three years.
Haile GerimaI am not interested only in telling a story, but I want to tell it my way. I don't want my accent, my temperament, my narrative style to be compromised to fit into a mold of the Hollywood type.
Haile GerimaIt's not always expected of filmmakers to do stereotyped stories. But one has to be willing to travel to festivals and hook up with people, engage people intellectually about your passion and the kinds of films that interest you, and sooner or later you find people that have the same affinity that you have.
Haile Gerima