The bullshitter is neither on the side of the true or the side of the false. His eye is not on the facts at all. He does not reject the authority of the truth, as the liar does, and oppose himself to it. He pays no attention to it at all. By virtue of this, bullshit is a greater enemy of the truth than lies are.
Harry FrankfurtOne of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern, or attracted much sustained inquiry. In consequence, we have no clear understanding of what bullshit is, why there is so much of it, or what functions it serves.
Harry FrankfurtThere are significant relationships, of course, between wanting things and caring about them..The notion of caring is in large part constructed out of the notion of desire. Caring about something may be, in the end, nothing more than a certain complex mode of wanting it. However, simply attributing desire to a person does not in itself convey that the person cares about the object he desires.
Harry Frankfurt