There are significant relationships, of course, between wanting things and caring about them..The notion of caring is in large part constructed out of the notion of desire. Caring about something may be, in the end, nothing more than a certain complex mode of wanting it. However, simply attributing desire to a person does not in itself convey that the person cares about the object he desires.
Harry FrankfurtOne of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern, or attracted much sustained inquiry. In consequence, we have no clear understanding of what bullshit is, why there is so much of it, or what functions it serves.
Harry FrankfurtIt is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.
Harry Frankfurt