Even when I ran my bar I followed the same policy. A lot of customers came to the bar. If one in ten enjoyed the place and said he'd come again, that was enough. If one out of ten was a repeat customer, then the business would survive. To put it another way, it didn't matter if nine out of ten didn't like my bar. This realization lifted a weight off my shoulders. Still, I had to make sure that the one person who did like the place.
Haruki MurakamiI think of rivers, of tides. Forests and water gushing out. Rain and lightning. Rocks and shadows. All of these are in me.
Haruki MurakamiI tell you, Mr. Okada, a cold beer at the end of the day is the best thing life has to offer. Some choosy people say that a too cold beer doesn't taste good, but I couldn't disagree more. The first beer should be so cold you can't even taste it. The second one should be a little less chilled, but I want that first one to be like ice. I want it to be so cold my temples throb with pain. This is my own personal preference of course.
Haruki Murakami