Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette.

When people have problems with their mortgages and jobs many feel they're a failure, they didn't work hard enough or speak well enough: It's their fault things are going so bad. When they see their bodies right there [at occupations], we have something profoundly in common.

From my image of digging around in the mud like a grunt, I preferred fighting the war from ships.

I think that the whole voyeuristic attitude of filmmakers or of me personally - of shooting documentaries and so forth - is an important issue.

I think that it gave me a really strong feeling of my life force and a confidence in myself. I felt like I was a man. Before that point for some reason, I always felt I was a boy (laughter). In fact, they called me the baby on the ship 'cause I was the youngest guy on the ship. But I always felt that way.

Now, I have to - in my defense, I have the say that general knowledge of the deadly nature of cigarettes was not primarily in my mind and nor was it on these poor cowboys, who - many of whom who've died of emphysema since we were shooting.

My mother let me know that we're all connected. If some of us become more affluent it's not because we're better or even smarter people - we have a responsibility to ourselves to be a good boy.