I rationalize out, well, how much help could you really be, you know? And maybe if people saw this, they'd realize the brutality of war and figure out there's got to be some better way than killing human beings who are just trying to farm a field.

When I started, we had just the camera and the person, mostly. And if you wanted to do a dolly shot, particularly working in Chicago where I began, you'd get in the back trunk of a car, and you'd have a friend drive the car, or you'd get in some kid's little wagon that he plays with and have someone pull that for dolly shots.

Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette.

I felt that that experience, because of the responsible nature that I found I acted all during that traumatic time, that I felt that I was a man.

Now, I have to - in my defense, I have the say that general knowledge of the deadly nature of cigarettes was not primarily in my mind and nor was it on these poor cowboys, who - many of whom who've died of emphysema since we were shooting.

I think that the whole voyeuristic attitude of filmmakers or of me personally - of shooting documentaries and so forth - is an important issue.

Lighting was very primitive. And still it was really the way to learn because sometimes some of the modern technology is so extreme and so compartmentalized that we lose sight of exactly what we're doing.