Book marketing should be a planned process, an art if you will.
Marketing starts even before our books are published.
Don't give up before you get off your feet. Put the time in to learn what you can, build relationships, and develop quality content.
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author.
Never use the phrase: 'buy my book' - ever.
One of the best book marketing tips I can give you is simply building relationships - well that and publishing more books.