The framework of men's wear is so narrow, that when you play at the edges you get labeled.

I only like luxury fashion. You have to decide where you stand. I like well-made, authentic clothes, well-crafted tailoring. I also like the dream and fantasy of luxury, the exception and rarity of it. I have no interest at all in fast retail. It is ambiguous.

I like it to stay very organic, and to remember a personal story behind all my subjects.

When I was designing, I had in mind Jimi Hendrix, and I could hardly find skinny indie black kids to wear my clothes. I remember one telling me he had to swap his skinny jeans for baggy ones in the subway before going home, so he wouldn't get in trouble in his neighborhood.

Hedi was and is still misspelled 'Heidi' and my perception of genders ended up slightly out of focus from an early age.

Sex is not a subject in my photographs, or would only be if it had to do with romance, sometimes vulnerability. The photographs are quite clearly about happiness, or search for happiness.

In the future, fast-fashion retailers might change their philosophy toward real efforts to create a world of their own. One can only hope.