Objectivity is a subject's delusion that observing can be done without him.
The environment as we perceive it is our invention.
Should one name one central concept, a first principle, of cybernetics, it would be circularity.
Objectivity is the delusion that observations could be made without an observer.
Hard sciences are successful because they deal with the soft problems; soft sciences are struggling because they deal with the hard problems.
Act always so as to increase the number of choices