Objectivity is the delusion that observations could be made without an observer.

Should one name one central concept, a first principle, of cybernetics, it would be circularity.

What we need now is the description of the "describer" or, in other words, we need a theory of the observer.

Cybernetics is NOT the banana.

Act always so as to increase the number of choices

Objectivity is the delusion that observations could be made without an observer.

Objectivity is a subject's delusion that observing can be done without him.