Games are the way we keep romance alive. They're based in human hardwiring. Playing hard-to-get or leaving a little to the imagination allows the woman to be wooed and appreciated and the man to be challenged and intrigued.
Helen FisherWomen spend their lives trying to look good for men. So a woman who feels she's sending the right visual signals is pleased with herself.
Helen FisherAs women in industrial societies join the paid workforce, they gain the economic means to depart unhappy marriages more easily.
Helen Fisher