Men want to think women don't cheat, and women want men to think they don't cheat, and therefore the sexes have been playing a little psychological game with each other.
Helen FisherYou fall in love with somebody who fits within what I call your 'love map,' an unconscious list of traits that you build in childhood as you grow up. And I also think that you gravitate to certain people, actually, with somewhat complementary brain systems.
Helen FisherRomantic love is not an emotion. ... It's a drive. It comes from the motor of the mind, the wanting part of the mind, the craving part of the mind.
Helen Fisher