Men want to think women don't cheat, and women want men to think they don't cheat, and therefore the sexes have been playing a little psychological game with each other.
Helen FisherAny kind of novelty or excitement drives up dopamine in the brain, and dopamine is associated with romantic love.
Helen FisherWomen spend their lives trying to look good for men. So a woman who feels she's sending the right visual signals is pleased with herself.
Helen FisherScientists know that women gravitate to men who have a different immune system from theirs.
Helen Fisher