A Rolex watch or an expensive car are the things guys often use to show status, wealth, and basic desirability.
Helen FisherWomen have a better sense of smell than men do, and it's even sharper in the middle of their menstrual cycle, when estrogen levels peak and women are more likely to be deciding whether a man's attractive.
Helen FisherLiberals and conservatives are looking for entirely different things. Their attitudes toward romance and how they court are really dramatically different. There's almost no overlap.
Helen FisherThe Great Depression of the 1930s saw more American unmarried women working from nine to five, mostly in repetitive, boring, subordinate, dead-end jobs. But the number of working women doubled between 1870 and 1940. During World War II it doubled once again.
Helen FisherThere's magic to love... Millions of years ago we evolved three basic drives: the sex love, romantic love, and attachment to a long-term partner. These circuits are deeply embedded in the human brian. They're going to survive as long as our species survive on what Shakespeare called, this "mortal coil."
Helen Fisher