Games are the way we keep romance alive. They're based in human hardwiring. Playing hard-to-get or leaving a little to the imagination allows the woman to be wooed and appreciated and the man to be challenged and intrigued.
Helen FisherThere exists no culture in which adultery is unknown, no cultural device or code that extinguishes philandering.
Helen FisherIn courtship, who wins and who loses will determine who passes on their DNA to tomorrow.
Helen FisherAs societies continue to loosen their standards regarding what is appropriate female and male behavior, I think we are going to realize we have not only underestimated women, but also men.
Helen Fisher