Men tend to be hierarchical, but women are driven to make lateral connections so they can cooperate.
Helen FisherGames are the way we keep romance alive. They're based in human hardwiring. Playing hard-to-get or leaving a little to the imagination allows the woman to be wooed and appreciated and the man to be challenged and intrigued.
Helen FisherThere are cognitive processes and limbic reactions associated with basic emotions. And you can change brain chemistry, but you're still not going to change memories and experiences in a human being.
Helen Fisher