Romantic love allows you to focus mating energy. Attachment sustains that relationship as long as necessary to raise your baby.
Helen FisherWomen like signs of money and education - things that indicate that not only is this guy going to have some resources, but he's also willing to share them.
Helen FisherMen want to think women don't cheat, and women want men to think they don't cheat, and therefore the sexes have been playing a little psychological game with each other.
Helen Fisher