Women apparently are quite drawn to men who have differences rather than similarities in their histocompatibility system. They pick it up by smell, and they can pick it up from kissing.
Helen FisherNatural beauty really entices men. They will tell you this time and time again, and studies consistently prove it.
Helen FisherThere are cognitive processes and limbic reactions associated with basic emotions. And you can change brain chemistry, but you're still not going to change memories and experiences in a human being.
Helen FisherIn general, men are wired to notice obvious signs that convey interest in mating - a warm smile, for example - and ignore other subtleties, like if your lipstick is faded.
Helen Fisher