In courtship, who wins and who loses will determine who passes on their DNA to tomorrow.

People live for love. They kill for love. They die for love. They have songs, poems, novels, sculptures, paintings, myths, legends. It's one of the most powerful brain systems on Earth for both great joy and great sorrow.

Good-looking people are always looking for other good-looking people.

Women are better at reading body language everywhere in the world. As a matter of fact, it's associated with the female hormone estrogen. Women are better at figuring out of tone of voice, reading your face and posture and gesture.

That "ol' black magic" is a fickle force. The chemistry of romantic love can trigger the chemistry of sexual desire and the fuel of sexual desire can trigger the fuel of romance. This is why it is dangerous to copulate with someone with whom you don't wish to become involved. Although you intend to have casual sex, you might just fall in love.

In general, men are wired to notice obvious signs that convey interest in mating - a warm smile, for example - and ignore other subtleties, like if your lipstick is faded.

Games are the way we keep romance alive. They're based in human hardwiring. Playing hard-to-get or leaving a little to the imagination allows the woman to be wooed and appreciated and the man to be challenged and intrigued.