There's obviously a big difference between driving on the freeway in the desert, where there are no children playing or running over the road, than deploying it in a neighborhood.
I think every brand in the world has gone through ups and downs.
If design isn't profitable, then it's art.
I've never designed a bicycle, so one day that would be fun to do.
I would design any vehicle, but probably least likely... a minivan.
I'm sure you're well aware of the car companies that went out of business in 2008. And you've had other brands that have seen difficulties here and there, even some of the most famous ones.