We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.
Henry FordEvery piece of work in the shops moves. Save 10 steps a day for each of the 12,000 employees, and you will have saved 50 miles of wasted motion and misspent energy.
Henry Ford