Thinking is hard work. That's why there are so few people doing it.

People see successes that men have made and somehow they appear to be easy. But that is a world away from the facts. It is failure that is easy. Success is always hard. A man can fail easily; he can succeed only by paying out all that he has and is.

Where people work longest and with least leisure, they buy the fewest goods. No towns were so poor as those of England where the people, from children up, worked fifteen and sixteen hours a day. They were poor because these overworked people soon wore out -- they became less and less valuable as workers. Therefore, they earned less and less and could buy less and less.

Before everything else, getting ready is the secret of success.

There are two fools in this world. One is the millionaire who thinks that by hoarding money he can somehow accumulate real power, and the other is the penniless reformer who thinks that if only he can take the money from one class and give it to another, all the world's ills will be cured.

We have never considered any costs as fixed. Therefore we first reduce the price to a point where we believe more sales will result. Then we go ahead and try to make the price. We do not bother about the costs. The new price forces the cost down.

For thirty years I have leaned toward the theory of Reincarnation. It seems a most reasonable philosophy and explains many things. No, I have no desire to know what, or who I was once; or what, or who, I shall be in the ages to come. This belief in immortality makes present living the more attractive. It gives you all the time there is. You will always be able to finish what you start. There is no fever or strain in such an outlook. We are here in life for one purpose: to get experience. We are all getting it, and we shall all use it somewhere.